About
I design from the
inside out.
I'm a UX Strategist who turns research into direction—helping teams make confident decisions about what to build, and why it will matter to the people who use it.
I'm a dancer and art lover who sees strategy the same way I see a great performance—it's about structure, intention, and the human experience at the centre.
I bring that systems thinking into my UX strategy work, where I get to synthesize research, align stakeholders, and shape products that genuinely serve people.
I'm deeply drawn to philosophy and thought experiments—they've trained me to question assumptions, hold ambiguity, and reason clearly through complex problems. Skills that translate directly into strategic UX work.
I'm endlessly curious about what motivates people—what they say, what they mean, and the gap between the two. That curiosity is what makes me a better researcher, a stronger strategist, and a more empathetic collaborator.
How I Work
My process, in plain terms.
01
I research & synthesize
I go beyond collecting data—I connect the dots. User interviews, competitive analysis, and behavioral patterns get synthesized into clear, actionable insights that inform strategy.
02
I frame & prioritize
Good strategy means knowing what to focus on. I use journey mapping, opportunity framing, and systems thinking to help teams decide what actually needs to be built—and why.
03
I design & validate
Design decisions are hypotheses. I prototype with intention, test with real users, and iterate until the solution earns its place.
04
I align & lead
Strategy only works when people believe in it. I facilitate cross-functional alignment, communicate the "why" behind decisions, and lead teams toward a shared vision.
Background
Let's talk
Building something meaningful?
I'd love to be part of it.